Privacy Policy

Last updated: 12/12/2023

Southwest Family Medical takes the privacy of your health information seriously. We are committed to following state and federal privacy laws related to protecting your personal and medical data. This policy explains how we collect, use, and disclose information we receive about you as a patient of our practice.

Information We Collect

We collect personal information directly from you, from insurance providers and payment processors, and from third party partners like GoHighLevel who may send text messages or emails on our behalf. Data collected may include:

• Contact details (name, email, phone number, address)
• Health insurance information
• Medical history, conditions, medications
• Treatment notes, lab test results
• Payment/billing details

We also may collect information about your participation in our text messaging programs. Our text messaging service is provided by Twilio to enable simple communication with patients. Message frequency depends on the program but may be up to 10 texts per month including appointment reminders.

Twilio protects all text data with encryption and other security controls during storage and transit. Their privacy policy at https://www.twilio.com/legal/privacy provides more details. Patients can opt out of non-essential texts by contacting our office.

How We Use Information

We use your information to:

• Provide medical treatment and care
• Coordinate payment with your insurance provider
• Communicate with you about appointments or care
• Send text messages or emails related to your care
• Improve our services and better understand patient needs

Information Sharing

We do not sell or share your personal information with third party marketers. Information may be shared:

• With business partners like GoHighLevel who send communications on our behalf
• With health insurance companies as needed for payment
• As required by law or court orders

GoHighLevel’s privacy policy at https://gohighlevel.com/privacy-policy provides additional details on their data security and compliance standards regarding any information accessible to them.

To review, amend, or request deletion of your medical information, contact our privacy officer at info@swfamilymedical.com. You have a right to opt out of non-essential communications at any time.

If you have any questions about this privacy policy or use of your personal data, please email info@swfamilymedical.com